How we created a cool campaign for SETOF

So, we asked ourselves: What’s an object that represents all-in-one solutions, practicality, and readiness? A Swiss Army knife, of course.

Here’s how we turned that idea into a full-blown multi-channel campaign:

To make SETOF memorable and present in the daily lives of potential clients, we created a care package that was both symbolic and useful. Inside:

• A branded Swiss Army knife
  
• A flyer
  
• A sticker
  

The message was simple and direct: whenever you need a practical, all-in-one solution, SETOF is just a call away.

We took the campaign to the streets by placing Mupis in two of Porto’s top event venues:

• Alfândega do Porto
  
• Exponor
  

These are hotspots for industry professionals and event organizers, so visibility was guaranteed. This move helped anchor SETOF’s presence exactly where their audience is most active.

Digitally, we launched a series of ads using—you guessed it—the Swiss Army knife as the hero.

Each ad reinforced the brand’s positioning: SETOF as the full-service partner for all your event needs, with a strong call to action leading viewers to explore their services.

On social, we broke the Swiss Army knife into its parts—each tool representing a different SETOF service.
This allowed us to highlight their capabilities one by one, while always tying back to the main message: you’ll find everything you need in one place.

To give the campaign even more visibility, we teamed up with Event Point, a leading platform in the events industry.

This partnership included:

• A feature in their newsletter
  
• Ads on their website
  

It was the perfect way to reach a highly relevant and engaged audience in the sector.

To round things out, we shared the campaign with Meios & Publicidade and Briefing, two media outlets that keep Portugal’s communication and marketing industry informed.

The press coverage not only generated buzz but also positioned SETOF as a serious player in the events world.

From concept to execution, this campaign was all about finding the perfect metaphor, building a narrative around it, and delivering it consistently across physical and digital channels.
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