2 sectors where automation will play a key role this year


Digital transformation is everywhere... From commerce to industry, from mobility to home tools. We asked two major automation companies what are the trends to this year. Be surprised by the answers!

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Automated spreadsheets

ROWS - FES Agency

A word from Henrique Cruz, Head of Growth


“If there is one trend that was supercharged by the pandemic was the rise of asynchronous, remote work. As a by-product, people now need more control over their work and want to do more with the tools they use every day. 

In a world where there is no one to tap on the shoulder for help or no developer to run into during a coffee break, the ability to go from ideation to completion will differentiate those who can accelerate their projects (and careers), and those who’ll struggle.

This is especially true in spreadsheets, the tool of choice of 1 billion people to get work done. I see two trends shaking up the world of spreadsheets for 2022 and beyond: automation and interactivity. Automation will be critical to break data silos and transform the speed of working with spreadsheets. The proliferation of SaaS means that we now juggle tens of tools every day, and much of their data ends up in spreadsheets via csv exports and manual work. Automation will bridge that gap by making it seamless to import and export data to a spreadsheet – be it from a CRM, and Ads platform, or a company’s back-office system.

Also, we’ll see spreadsheets replace more than data analysis in many workflows. The output of what happens in a spreadsheet is often a form, dashboards in BI tool, or reporting slides in a Powerpoint presentation.  Modern spreadsheets will evolve to be the central location where things are built and shared and will grow to include simple ways of making them look, feel and behave like applications you can share with an audience and use anywhere.”

Banking as a Service

LOQR - FES Agency

A word from Ricardo Costa, CEO


“2021 challenged the banking sector to focus on digitalization face to a post-pandemic scenario. Many organizations already prioritize digital strategies with a special focus on customer experience and for the coming year, it won’t be different. The main trends for the banking sector are still related to a more accelerated digital transformation and the need to provide optimized options to customers, such as Banking as a Service (BaaS). 

BaaS represents the future of traditional banks, especially to prevent their current customer to migrate neobanks that already offer flexible and personalized solutions. Every day more tech-savvy customers are searching for integrated financial services that incorporate holistic, and user-friendly products that can continuously grow and develop. 

BaaS platforms also provide more transparent alternatives because they allow banks to open their APIs for third parties to develop new services. They can leverage fintech to accelerate the development of digital spin-offs and become digital-enabled within a short time to market.  

In summary, the most important thing when thinking of implementing BaaS is to start with digital transformation. As said before, a strong digital path that offers more than the usual solution to customers is the best strategy for the traditional banking sector. The development of BaaS will have a significant and very positive effect as it helps to incorporate digital solutions into a more traditional sector. Banks that make the decision to create their own BaaS platform will have a great advantage before competitors and unlock a new path of revenue on their platforms.”

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